Citrus Eyewear started in 2019 with a pretty simple idea: great sports sunglasses shouldn't have to cost a fortune.

We were a team of former athletes who spent way too much time outdoors, and we knew how much of a difference the right pair of sunglasses could make. Whether you're cycling for hours, running a trail, skiing, hiking, or simply spending a long day outside, good eyewear isn't just about looking good. It needs to be comfortable, durable, and actually do its job.

So, we decided to build our own.

Our sunglasses are rigorously tested in laboratories and manufactured using many of the same processes, machinery, and quality controls used by some of the biggest names in sports eyewear. The goal has always been simple: make really good sunglasses, without the really big price tag.

But there's another part of the Citrus story that's just as important to us.

We don't believe that making premium products means you need to operate on huge margins, spend millions on advertising, or build an enormous distribution network. We believe there's a better way.

By keeping our operations lean, minimizing unnecessary costs, and putting sustainability at the centre of how we operate, we're able to make high-quality eyewear more accessible while also reducing our environmental footprint.

In other words, we'd rather put your money into the sunglasses than into everything around them.

What's next?

Sunglasses will always be at the heart of Citrus. It's where we started, and it's what we're most passionate about.

But we're not stopping there.

We're gradually adding more products to make Citrus a one-stop shop for people who love being outdoors, from cycling and running to other sports and outdoor adventures.

There's a lot more to come.

 

Still wondering why you should give us a shot? 

We get it.

If you've never heard of Citrus before, you probably have a few questions. In fact, we hear the same three quite often.

 

Why buy from a brand you've never heard of?

Honestly? That's a fair question.

We're not a giant brand with millions of people wearing our products. We don't have endless advertising budgets or huge marketing teams telling you how great we are.

So, we have something else: our customers.

Every customer matters to us because, quite literally, our growth depends on it. That's why we try to treat every order like we'd want our own order to be treated.

Want to change the sunglasses you ordered after placing your order? We'll do our best to make it happen.

Having trouble tracking your package? We'll look into it.

Your package has arrived at the local post office but hasn't been delivered yet? You might even get a message from us letting you know.

These might sound like small things, but we think they're important.

And while Citrus has grown enough to have dedicated people looking after different parts of the business, we're still very much involved. The founders read every customer email we receive at the end of the day. We want to make sure the way we communicate with you still reflects why we started Citrus in the first place.

And yes, you're actually reading something written by us.

No agency. No copywriter. No corporate PR team. Just the founders talking to you.

So that's a few reasons to give us a try before we even start talking about the sunglasses.

How can you sell premium quality sunglasses at such accessible prices?

This one comes up a lot.

The short answer: we don't believe you need to charge more just because you can.

Our sunglasses are manufactured using premium-grade materials and follow rigorous manufacturing processes and quality controls comparable to those used by some of the biggest sports eyewear brands.

The difference is what happens around the manufacturing.

Large eyewear companies can have enormous marketing budgets, layers of distribution, expensive retail networks, and all sorts of other costs that can ultimately end up being reflected in the price of a pair of sunglasses.

We take a different approach.

We keep our operations centralized, cut out unnecessary costs, and avoid spending huge amounts on things that don't make the sunglasses better.

Then we pass those savings on to you.

We also believe sustainability and affordability can actually work together. It's often assumed that doing things more sustainably automatically means making products more expensive. We've found that reducing waste, keeping our operations efficient, and thinking carefully about how we run the business can actually help us reduce our footprint while keeping prices accessible.

That's the Citrus model.

Spend less on everything around the product. Put more into the product itself.

How secure is my payment?

Just as secure as you'd expect from any reputable online store.

You can pay using your card, Apple Pay, Google Pay, or PayPal. Card payments are securely processed by Stripe, one of the world's largest payment processors, while payments through other providers are handled through their own secure payment systems.

We don't store your card details or payment information on our servers.

So, while we're a small eyewear company, we don't take shortcuts when it comes to the things that matter.

Good sunglasses. Fair prices. A better way of doing things.

That's Citrus.