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Our Story

Citrus Eyewear was conceived by a team of former athletes for those who love to stay outdoors. We understand the difference the right set of sunglasses can make when spending an entire day outdoors, and we strive to deliver products which are second to none in terms of quality and comfort. All our products are rigorously tested in labs and are manufactured using similar processes as those of the biggest sports eyewear brands. We value our customers and strongly believe that eyewear companies can leverage sustainable operational models to make premium quality gear both accessible and affordable to a broader section of the community. Hence, we want to break away from the current norms of the eyewear industry and provide the best sunglasses in the most sustainable way without operating on a 300% profitability model.

We will keep adding other products to our website to make it a one-stop shop for all outdoor sports and recreation activities. Sunglasses, however, have always been close to our hearts and will remain our focus product.

We often receive three questions from those who’ve not tried our sunglasses (yet!):

 

Why shop with a brand you’ve never heard of before?

The answer to this question lies in the question itself. We are not a brand with a million eyes on it, so we only have our customers to spread the word for us. It’s therefore extremely important for us to put our customers before anything else. And we do everything in our capacity to make the experience as tailored as possible. From changing the model of sunglasses ordered after an order is confirmed, to tracking every single order and sending a reminder via email/Instagram DM when the package reaches the local post office, we do things the way we'd like them to be if we were the customers. While there are dedicated teams to oversee every aspect of the business, we Founders go through every single customer email that we receive at the end of the day and ensure the responses are in-line with the principals behind setting up Citrus. Notice we mentioned we Founders? That’s because we did not hire someone to write this for us and decided to use this as an opportunity to talk directly to our customers.

So many reasons to give us a go before we even start talking about our sunnies!

 

How is Citrus Eyewear selling sunglasses at such accessible rates?

As we touched upon earlier, we make our sunglasses by following the same processes and quality controls as the largest sports eyewear brands. We use the same machines to make and the same premium-grade materials go into our sunglasses. We can still offer our products at relatively lower prices as we don’t have giant marketing and distribution arms that usually cost companies more than manufacturing their products. We cut through these costs and pass on the benefits to you, our customers. Additionally, our centralized operating model helps us consolidate business costs and drive growth in a sustainably conscious manner. It's often believed that taking steps to be environmentally sustainable comes at great costs, but we see everyday here at Citrus that adopting a sustainability and accessibility first model helps us reduce our footprint, keep costs low, and pass on the benefits to our customers. 

 

How secure are the payments made on the website?

The payments made on our website are just as secure as those made on any other website that you may purchase products from. We offer the option to pay by card, Apple Pay, Google Pay, and PayPal. All our card payments are managed by Stripe, one of the largest payment facilitators in the world. Transactions using any other payment method is managed by the platform themselves using their secured gateways. No card or personal information about the payment method is ever recorded as all our payments are managed through some of the largest payment processors in the world.